Rank Higher Grow Faster
Boosting New Customers Sales
Project Overview
From 1 November 2024 to 30 November 2025, we managed and optimised the Google Ads account with a clear objective:
- Break through stagnant ROAS performance
- Scale revenue sustainably
- Drive profitable new customer acquisition
Through strategic restructuring, refined targeting, and focused bidding improvements, we successfully increased efficiency while expanding overall account performance.
Challenges
1
The account was generating a consistent but flat ROAS, making it difficult to confidently increase budget and scale revenue.
2
Most conversions were coming from existing or returning customers, limiting long-term growth potential.
3
Product segmentation and campaign setup were not aligned with performance signals, reducing optimization flexibility.
4
Audience signals were too broad and not structured to support new customer growth.
5
Without clear segmentation or dedicated acquisition strategy, increasing spend risked lowering efficiency.
Solutions
1
Reorganized products into performance-based groupings to improve budget allocation and optimization control.
2
Implemented structured audience segmentation to differentiate acquisition vs retention strategies.
3
Rebuilt campaign architecture to improve data flow, signal clarity, and bidding efficiency.
4
Activated dedicated new customer bidding strategies to prioritize incremental customer growth.
5
Scaled budgets gradually based on ROAS stability and conversion trend improvements.
ROAS
0
x
Revenue
0
k+
New customers added
0
+
New customer ROAS
0
x