How a Multi-Location US Clinic Generated 9,700 Patient Leads at $15.94 Per Lead
Between January 2025 and February 2026, we managed Google Ads for a multi-location healthcare clinic operating across the US. The account had consistent spend but lead volume was unpredictable, cost per lead was difficult to control, and conversion rates were underperforming. Through campaign restructuring, smart bidding, and location-based targeting improvements, we stabilised performance and drove over 9,700 qualified leads at a $15.94 average cost.
Healthcare · Multi-Location USA | Google Ads | Search · Performance Max · Location Campaigns | Jan 2025 – Feb 2026
Project Overview
A 13-month lead generation engagement for a multi-location healthcare clinic operating across the United States. The account was running with consistent spend but inconsistent results: lead volume fluctuated, cost per lead was difficult to predict, and conversion rates were below expectations across multiple locations.
The goal was to stabilise lead flow, reduce cost per acquisition, and build a campaign structure that could scale across all locations without efficiency losses.
Challenges
Solutions
Ad Spend Managed
Conversions Generated
Avg. Cost per Conversion
Conversion Rate
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